Examples of a Socially Responsible Company & Business Karma
Social responsibility has not always been popular. Unfortunately, the stigma still exists that social responsibility is too costly. In this article, we'll look at some of the ways you can be socially...
View ArticleSteps to Brand Recognition: Build Brand Recognition for Your Business!
Building a business is partly about building a brand. Like it or not, customers will link your business name, your slogan and logo, along with your product or service, all together in their mind to...
View ArticleCorporate Community Service & Business Good Deeds
Is your business a community player? Being an integral part of the community is more than just sponsoring a local baseball team or having an annual employee food drive...it's about showing the...
View ArticleBuilding Customer Loyalty: Tips & More!
Gone are the days when someone shopped somewhere because of loyalty. Today, consumers are willing to pick up and go to the next business that will meet their needs. There are so many reasons why they...
View ArticleDevelop Your Brand: Brand Strengthening Tips
Whether you have been intentional about it or not, you have a brand. That brand encapsulates everything about your business: its products, its service, its attitude. In this article, you'll find out...
View ArticleSmall Business: Direct Response vs. Branding
Direct Response Marketing- This type of marketing is planned to seek direct response that is quantifiable and specific. The delivery of response between the advertiser and the viewer is direct. read more
View ArticleWhat is Business Branding? Tips for Strategic Branding!
Branding is all about the image of your business. It is not just about logos, emblems, and style, but includes the image of quality, reliability, or lack of these. What matters is the image of the...
View ArticleA Brand Agency Can Increase Your Brand Profitability | Gain Custom Corporate...
When all else is equal, how do consumers choose one product over another? Often by choosing the brand they trust. Branding can be crucial to your business and its success and growth; taking that first...
View ArticleStrategic Brand Management: Customer & Employee Branding
It is very easy to concentrate on customers, but what about the employees - they have to carry out your business's day-to- day activities and make your company's brand image sustainable in the first...
View ArticleBrand Identity Marketing: Building Brand Identity
A brand identity is built around a product or service. To promote brand identity, many companies purchase what is called a "brand kit" or "identity kit" which includes a logo, business cards,...
View ArticleSmall Business Branding: Strategies & Brand Identity Tips
Branding is what establishes your business' identity. Here are some important things to know about branding.read more
View ArticleChoosing a Brand Name: How does branding help?
With ever-rising competition, it has become increasingly difficult for businesses, even more so for small businesses, to retain existing customers and attract new ones. This is why every business owner...
View ArticleDeveloping a Business Personality: Tips for Small Business
Similar to individuals, organizations act on and respond to changes in internal and external environments. These actions and responses are based on experiences, attitudes, values and beliefs of the...
View ArticleBuilding Your Company Identity: Image Branding
Nowadays, the traditional way of conducting business is vastly different from what it used to be. But one thing that hasn’t changed is the way business owners perceive their customers! read more
View ArticleHow Can Branding Help Small Businesses? Benefits of Consistent Branding
Branding is very important for small businesses, since people tend to associate name brands with trust and reliability. Here’s how you can make sure your business doesn’t miss the boat.read more
View ArticleImage Management Small Business: Create a Winning Image for Your Business
Even if you are the owner of a small business, it pays to create a larger-than-life image. Many small businesses are big today, simply because they had the foresight to cultivate and project that image...
View ArticleBecoming a Socially Responsible Company
Today’s social environment demands that companies do something more than just make money. Here’s how you can help your small business do its part to make meaningful contributions to society.read more
View ArticleFinding Inspiration When Naming Your Business
No matter what type of business you plan on starting, it needs a name. But how do you find one? Here are some inspiration that will help. read more
View Article5 Tips for Branding your Small Business
Branding isn’t just for large companies. In fact, small businesses often benefit the most from having a good branding strategy.read more
View ArticleThe Importance of Trust and a Good Business Reputation
In tight economic times, maintaining a good business reputation is more important than ever. Here’s how to do it – and keep your customers with you.read more
View ArticleHow Community Involvement Can Help Your Business
As a small business it's important to get involved in the area of your business. Community involvement will help you get the word out about your business and help you meet potential customers.read more
View ArticleHow to Find Truly “Green” Manufacturers and Vendors
Discover the various green manufacturing processes, employee and community benefit programs that make certain vendors true champions for environmental responsibility.read more
View ArticleHow to Establish your Business Personality (and Make Your Customers Take Notice)
Your business must have its own personality, or a branding that sets it apart from its competitors. Learn about how to place the best business personality stamp on your endeavors that will translate...
View ArticleWhen Building your Brand Image, Think Freebies
What can free giveaways, free product sample s and product freebies do for your business? The more appropriate question may be: what can’t they do for you and your business? Free giveaways and free...
View ArticleLeaving your Mark: How to Build your Brand Equity
Raising awareness for your brand is the first step in developing your brand equity. You must set yourself apart from the crowd, and centering your sights on your brand equity development is often the...
View ArticleHow You Can Protect Your Online Reputation
When everyone’s a critic, how can you manage that negative web article about your business? Take advantage of this sage advice to protect your online reputation.read more
View Article5 Brand Building Tips That Work
How do you build a brand? Read this article to find out five tested ways to help build a trusted brand for your small business.read more
View ArticleCan You Successfully Rebrand Your Small Business?
Rebranding may be exactly what you need to jumpstart your business to the next level. Read our article on how to successfully rebrand, along with lessons gleaned from other companies’ rebranding...
View ArticleAre You Selling Your Company Value?
Customers desire value and will pay more for it. Find out how you can assure that your products or services are selling their proper value.read more
View Article10 Easy and Cost effective Ways to Brand Your Small Business
Branding and brand identity are important aspects of marketing. Here are 10 simple and low-cost ways to do it.read more
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